How Zepto’s Dark Store Model Disrupted Indian Quick Commerce
In 2020, during Mumbai’s COVID-19 lockdown, two Stanford students got frustrated waiting hours for grocery deliveries. Aadit Palicha and Kaivalya Vohra, both just 19 years old, wondered why groceries couldn’t be delivered as fast as…
Latest Stories
When Coca-Cola’s Marketing Strategy Conquered the World
Coca-Cola sells in over 200 countries, has 94% global brand recognition, and is valued at…
How OYO Scaled to 80 Countries From a Single Hotel Room
In 2013, Ritesh Agarwal was a 19-year-old college dropout with a problem to solve. During…
What McDonald’s Franchise Model Reveals About Scaling
McDonald’s isn’t just a restaurant company, it’s a masterclass in how to scale a business…
How Asian Paints Turned Home Painting Into an Emotional Journey
Before Asian Paints, painting your home was purely functional. You picked white, cream, or maybe…
How Nike’s Marketing Strategy Built a $50 Billion Brand
Before Nike marketing strategy changed everything, sports shoes were sold on cushioning technology and arch…
How BigBasket’s Supply Chain Serves 400+ Cities
Getting fresh milk, vegetables, and groceries delivered to your door in India seemed impossible a…
October 2025 Issue Out Now
Featuring in-depth stories on global brands, market strategies, and the business of culture. Read the latest edition of Arthnova E-Magazine.
Case Studies
Netflix-From DVD Rentals to Streaming Supremacy
Explore one of the most remarkable transformation stories in modern business. This in-depth Netflix case…
Apple-The Blueprint of Modern Tech Leadership
The Apple case study is a deep dive into one of the most influential brand…
Nike-From Phil Knight’s Car Trunk To Global Dominance
Explore one of the most iconic brand journeys in business history. This in-depth Nike case…
Stock Academy
Master the markets with comprehensive guides on technical analysis, fundamental analysis, and investing strategies for Indian and global markets. From basics to advanced trading techniques.
Celebrity Business
Shah Rukh Khan’s Red Chillies Entertainment: How He Built India’s â‚ą3000+ Crore VFX & Production Empire
Most Bollywood actors diversify by endorsing brands, appearing at events, or investing in restaurants. But…
Shaq’s Franchise Empire: How He Built $500M Owning 155 Five Guys, 40 Gyms & 350+ Restaurants
Most NBA players retire and fade away, living off basketball earnings until the money runs…
How Preity Zinta Turned â‚ą35 Crore IPL Investment Into â‚ą350 Crore
Most Bollywood celebrities stick to brand endorsements and event appearances. Show up at an IPL…
How Beyoncé Built Parkwood Entertainment Into a $300+ Million Production Empire
When BeyoncĂ© Knowles-Carter quietly launched Parkwood Entertainment in 2010, most people saw it as just…
Ajay Devgn’s NY VFXWAALA: Creating India’s Most Expensive VFX Studio
Most Bollywood actors stop at endorsing brands or opening restaurants. Ajay Devgn looked at the…
George Clooney’s Casamigos Tequila: The $1 Billion Diageo Sale Strategy
Most celebrity alcohol brands follow a predictable playbook: hire a distiller, slap your name on…
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