Shawn Mendes Calvin Klein: The Campaign That Broke Instagram
When Shawn Mendes posted two photos in Calvin Klein underwear on February 16, 2019, nobody expected what happened next. Within 48 hours, the post became his most-liked Instagram content ever, surpassing 8 million likes and…
How Rolex Scarcity Strategy Drives Luxury and Waitlists
Walk into any authorized Rolex dealer today, and you’ll find something strange: empty display cases….
When MakeMyTrip Survived Competition to Dominate Indian Travel Booking
In 2000, when Deep Kalra left his secure job at AMF Bowling to launch MakeMyTrip,…
Chanel No. 5: Why This 100-Year-Old Perfume Still Outsells Everything
In 1921, when Coco Chanel launched a perfume using an unprecedented blend of 80 ingredients…
How Lenskart Disrupted Eyewear With an Omnichannel Strategy
In 2010, when Peyush Bansal quit his cushy Microsoft job in the US to start…
Perplexity AI: The $14 Billion Startup Rewriting Search Rules
In 2022, when former Google and OpenAI engineers Arvind Srinivas, Dennis Yarats, Johnny Ho, and…
Mamaearth: From Frustrated Parents to â‚ą2,067 Cr D2C Empire
When Ghazal and Varun Alagh couldn’t find safe, toxin-free baby care products for their newborn…
Charlize Theron Dior J’adore Campaign: 20 Years of Gold Luxury Marketing
When Dior signed Charlize Theron as the face of J’adore in 2004, nobody predicted it…
Sabrina Carpenter SKIMS: The Campaign That Made Her Fashion Icon
When Sabrina Carpenter appeared in SKIMS’ April 2024 Spring campaign, she was fresh off Taylor…
Cristiano Ronaldo Coca-Cola Press Conference: When Two Bottles Cost $4 Billion
When Cristiano Ronaldo sat down for a Euro 2020 press conference in Budapest on June…
Jeremy Allen White Calvin Klein: How a Rooftop Ad Reset Male Fashion Marketing
When Calvin Klein released its Spring 2024 campaign featuring Jeremy Allen White on January 4,…
Estée Lauder Ana de Armas Partnership: Beauty Ambassador Strategy
When EstĂ©e Lauder Companies faced post-pandemic beauty industry uncertainty in early 2021, the luxury brand…
Beckham’s $160M Adidas Deal: From Predator Boots to Fashion Icon
When David Beckham struck that halfway-line goal against Wimbledon in August 1996, the 21-year-old Manchester…
Sidemen Clothing: 7 YouTubers Built ÂŁ125M Empire in 11 Years
When seven British gamers formed “The Ultimate Sidemen” in a Grand Theft Auto Online lobby…
Oprah Winfrey’s OWN Network: From $330M Disaster to $75M Empire
When Oprah Winfrey launched OWN (Oprah Winfrey Network) on January 1, 2011, expectations were astronomical….
Ariana Grande REM Beauty: How the $89M Makeup Empire Survived Bankruptcy
When Ariana Grande announced plans to launch her own makeup line in 2021, industry skeptics…
Kendall Jenner’s 818 Tequila: $50M Success Built on Controversy
When Kendall Jenner launched 818 Tequila in May 2021, she stepped into one of the…
Conor McGregor’s Proper No. Twelve: The $600M Whiskey Deal
When Conor McGregor launched Proper No. Twelve Irish whiskey in September 2018, industry veterans doubted…
Kylie Cosmetics: $600M Coty Sale, Forbes Billionaire Dispute
When Kylie Jenner was 18 years old in November 2015, she invested $250,000 of her…
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