This in-depth IKEA Case Study explores how a small mail-order business from Småland in 1943 grew into the world’s most influential home furnishings retailer. From the invention of flat-pack furniture to global expansion across more than 60 countries, IKEA reshaped how people design and live in their homes.
Perfect for founders, marketers, strategists, and anyone interested in retail disruption, this case study unpacks IKEA’s journey, its low-cost leadership, branding power, cultural adaptability, battles with criticism, and bold push into sustainability and digital transformation.
Download the full PDF to explore IKEA’s evolution from Ingvar Kamprad’s small-town vision to a global retail icon, and discover how affordability, innovation, and long-term thinking continue to assemble its legacy worldwide.
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