This in-depth Amazon case study explores how a small online bookstore launched by Jeff Bezos in 1994 transformed into one of the world’s most powerful companies. From its early days selling books to becoming the “everything store,” Amazon reshaped how people shop, work, and consume media.
The story highlights Amazon’s key growth drivers: its relentless customer obsession, the Prime membership model that changed consumer expectations, the rise of AWS as the backbone of the digital economy, and bold expansion into logistics, media, and even physical retail. Alongside its successes, this Amazon case study also examines the challenges, antitrust battles, labor debates, and sustainability concerns, that continue to shape its future.
Perfect for founders, marketers, strategists, and anyone studying business disruption, this case study unpacks how long-term thinking, innovation, and scale turned Amazon into a trillion-dollar empire.
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