This in-depth Airbnb case study explores how a simple idea of renting out air mattresses in a San Francisco apartment in 2007 grew into one of the most disruptive companies in global hospitality. From its humble beginnings to becoming a platform with millions of listings worldwide, Airbnb redefined how people travel, connect, and experience new places.
The story highlights Airbnb’s key growth drivers: the asset-light model that enabled rapid global expansion, its trust-based marketplace that allowed strangers to feel at home, and its community-driven branding that turned users into ambassadors. It also examines Airbnb’s diversification into premium stays and curated experiences, its resilience during the COVID-19 crisis, and the regulatory battles that continue to shape its future.
Perfect for entrepreneurs, strategists, marketers, and anyone studying business disruption, this Airbnb case study unpacks how innovation, adaptability, and a focus on belonging transformed a small startup into a global travel powerhouse.
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