This month’s cover celebrates Novak Djokovic with Legacy Style Goat, a Lacoste capsule that turned tennis greatness into a cultural fashion statement. It’s not just about sport, but how legacy, heritage, and storytelling can shape entire industries.
Inside, the August issue explores OpenAI’s GPT-5 and why it marks a turning point for AI, Zara’s experiments with AI-powered fashion forecasting, and Paramount–Skydance’s bold merger that is reshaping the future of media through UFC rights. We also look at how Unilever is using AI “digital twins” to reinvent marketing, Nike’s launch of Caitlin Clark’s personal brand logo, and Shein’s aggressive UK expansion that signals a new era of retail disruption.
From Meghan Markle’s lifestyle play to Michael Kors leaning on cinema and nostalgia, this edition unpacks the bigger truth: brands today compete not just with products, but with ecosystems of culture, technology, and identity.
Read the full August issue now:
