The July edition of Arthnova arrives with Sydney Sweeney on the cover in The Denim Days, a campaign that began as playful fashion marketing but quickly spiraled into cultural debate and political conversation. It’s a reminder that in today’s world, even a simple ad can carry unexpected weight.
Inside, we explore how TikTok is quietly building its own shopping empire with a standalone app, Ferrari’s deliberate expansion from racetrack legend to luxury lifestyle icon, and Prada’s sandal controversy that reignited global conversations about heritage and authenticity. Tesla also makes bold moves, signaling its shift from being just an EV brand to a company deeply tied to AI and robotics, while Coca-Cola’s limited “Creations” flavors reveal themselves as clever cultural experiments rather than just soda drops.
This issue is about spotting the signals before they become the story, the small shifts in business, culture, and branding that are already shaping the future.
Read the full July issue now:
